THE ORGANISATIONS OF THE FUTURE WILL BE THOSE THAT DARE TO GIVE. NOT JUST TAKE.

We’ve had enough of companies that pretend they care. People everywhere are getting wise to the dishonesty and self-interest of the corporate mindset. Only a few have stepped above the fear-driven double-think of marketing and started doing stuff that actually matters, that people care about.
We call these companies ‘generous organisations’, because they put sharing, creating and innovating above profits, security or glory – and you can tell them apart because people actually love them.
If there is any hope for the world, it’s in the hands of these brave few. We hope you agree. Please read on.

Latest Thoughts

Google Overtakes Facebook For Employee Satisfaction For The First Time In Four Years http://t.co/jyUknZBr via @TechCrunch
18 Apr 09:52

Three Generous Orgs - do you agree?

Laurence Shorter
23 Mar

Generous India

Laurence Shorter
20 Feb

A MODEL FOR SUCCESS IN THE HYPER NETWORKED ECONOMY

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16 Feb

Mutually high expectations

Matt Kissane
1 Feb

The Stengel 50

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9 Jan

DANONE: A healthier diet than normal

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9 Dec

A vision of badness

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7 Dec

How to get your customers queueing around the block

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24 Nov

Eurostar - Getting their leg over

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22 Nov

Solidarity

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15 Nov

SYMPTOMS OF GENEROSITY

Simon Myers & Laurence Shorter
1 Nov

WHY RYANAIR DOESN’T GET IT

Simon Myers & Laurence Shorter
31 Oct

WHY NOW?

Simon Myers & Laurence Shorter
26 Oct

What it looks like

Simon Myers & Laurence Shorter
25 Oct

Risky Business

Simon Myers & Laurence Shorter
22 Oct
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